"Dull content—no matter how it is delivered—is not an effective way to teach people."

Fortune Magazine
"Trainers need to stop confusing the activity with the goal. People get very locked in on the means, rather than the end. Learning and performance are the goals."

Gloria Gery
  DON MORRISON
THE MORRISON COMPANY
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E-LEARNING DESIGN + DEVELOPMENT

The design and development of engaging, effective, learner-centered content remains a challenge. 

Technology is not the barrier. Robust authoring tools and systems with the power to realize any design are available. 

What is rare is content that is imaginative and based on sound instructional design. In fact, imagination and instructional design are often seen as mutually exclusive. It's a myopic vision.

With more than fifteen years experience developing learning content for interactive media, Don Morrison can bring a fresh, engaging approach to your content while ensuring it is grounded in sound instructional design principles. His approach has been recognized by numerous awards.

Faced with the question of whether it is imagination or instructional design which should come first, Morrison is unequivocal, 'The learner comes first.'

He defines the qualities of learner-centered learning as:
· personalized · engaging
· fresh · interactive
· just-in-time · granular
· authentic · integrated with work
· solution-centered · self-paced
· relevant · self-directed
· rich · downloadable
E-LEARNING DESIGN + DEVELOPMENT

Development costs and schedules also remain an area of concern. Only when the design is aligned with the practicalities of development can these challenges be overcome—and to ensure such an alignment without compromising learning requires deep experience.

Specific areas where Don Morrison can make a contribution to your e-learning design and development include:

· course instructional design and writing
· blended learning instructional design
· curriculum development
· instructional design strategy development
·
content development
·
vendor selection
· vendor management
· authoring tools assessment
· best practice adoption and implementation 
·
process development and implementation 


To download a copy of Don's credits in learning design, right click on the link below, then select Save Target As ...

Credits (PDF 87KB)


     
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